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Experiment #2 – What Are You Actually Paying in Fees?

Most investors know they pay fees for their investments.

Many investors never calculate their total investment fees, especially when costs are spread across funds, platforms and advice.


But those costs are often spread across different layers.


A fund has a charge.

A platform may have a charge.

Advice may have a charge.


Which leads to a simple question:

What am I actually paying in total?


This isn’t about reducing fees or changing strategy.


It’s simply a curiosity worth exploring.


Try This Small Experiment


Open ChatGPT, Gemini or another language model.


Then paste the prompt below.

I have an investment portfolio that includes:


• A fund charge of approximately [insert % if known]

• A platform charge of approximately [insert % if known]

• An advice charge of approximately [insert % if known]


Please estimate:

  1. The total annual percentage cost

  2. The total annual cost in pounds on a £[insert portfolio value] portfolio

  3. A simple breakdown of where the costs come from


Please present the answer clearly.


If you’re unsure of exact figures, you can use estimates.


It only takes a few seconds.


What This Experiment Does


This experiment helps bring together costs that are often viewed separately.

It turns multiple small percentages into a single, clearer picture.

Sometimes the total is exactly what you expected.

Sometimes it’s higher or lower than anticipated.

Either outcome is useful.


Curiosity Before Conclusions


The purpose of the Financial Curiosity Project is not to reduce everything to cost.


It is to encourage curiosity about how financial structures work.


Because clarity often starts with seeing things in one place.


If This Raised Questions


If this experiment sparked further curiosity, you may find the following useful:


Evoa – a structured environment for exploring financial questions independently

• The Wealth Coach – if you prefer to discuss your thinking with someone experienced


You can also subscribe to Letters, where we regularly explore ideas about financial thinking and decision-making.


Financial Curiosity Project | Exploring better questions about money.

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About the Author


Nic Round is a Chartered Financial Planner and Chartered Wealth Manager based in the UK. He works with individuals and families on long-term financial planning, focusing on clarity, structure, and decision-making under uncertainty.

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The information contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. The Wealth Coach is a trading name of Murray Round Wealth Management Limited which is authorised and regulated by the Financial Conduct Authority. Murray Round Wealth Management Limited is entered on the FCA register under reference 194133. Company number 4010289. Registered address 2 Claremont Bank, Shrewsbury, SY1 1RW Telephone: 01743 248018 or email hello@thewealth.coach. Please note that information on this site should not be viewed as a personal recommendation or solicitation to deal.

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